We never thought of offering SEO as a professional service
Our clients from initial starting up years would have known that we have never intended to provide SEO services. At that point of time, our only known SEO success is for our own kids party photography brand, FlagAHero, which has been (and stilll is) the top ranking website for birthday party photographer related searches in Singapore.
During that time, when our web design clients asked us for help in SEO, we only did simple sharings of our insights on digital marketing during website training sessions. We don’t believe in providing services that we are not confident of delivering.
We asked them to use their own discretion and engage other digital marketing vendors instead.
Too Many SEO “Experts” Who are Unwilling to learn
The problem was that, there were too many vendors in the market, motivated by the availability of government grants. They started to set up shops and called themselves digital marketing experts, SEO experts, SEM experts, social media experts, etc…
It was (and still is) very difficult for non technology savvy clients to discern which are the authentic ones and who are the quacks. If clients are able to discern, they may not need the services of others in the first place.
If you have been in a similar situation before, you would have understood that there are many smooth talking sales professionals out there who can promise you the sky. However it comes to skills and execution, they will still fail to perform.
If you need more resources on how to choose a good SEO company for your business, you can refer to the following links:
We finally evolved to a SEO Specialist
In 2016, we took in our first batch of SEO projects, specifically 3 clients; in the chiropractic industry, car battery industry and the mover industry.
As all 3 of them, being in the B2C services markets, SEO is critical for their successes.
All 3 of them had bad experiences with other vendors.
Most importantly, all 3 of them trusted us enough to engage us as their SEO partner even though we do not have any professional SEO credentials at that time.
In around 12 months, towards the start of 2017, we are able to turn things around for them. They are now our proud SEO project showcases; you can read more about them at the case studies section.
In 2017, we took in 10 more SEO projects, thanks to the trust of our clients we met through referrals and our own SEO efforts.
Knowing the importance of focusing in a niche, this year we have decided to reposition Thinking Notes as a SEO agency, offering exclusive SEO services for a pool of trusted clients and also SEO courses for folks who want to gain a more solid understanding about SEO.